Three day project at Hyper Island, working in teams. Brief: Times are changing. How do we get Millenials to go to the hair saloon?
Kickstart Your Change. A communication and re-branding strategy for Wella to stay relevant for the millenials and their demands. Through updating Wella’s brand and give them a more diverse image and move away from the beauty standards of today, we inspire the millennials to kickstart their change with Wella, in the closest saloon.
Main learnings: User research, personas, ideation tools, Project management & feedback tools.